Yoon Hong-geun, Chairman of Genesis BBQ Group (right), and Lee Dong-il, CEO of Good Tree South Africa, pose for a commemorative photo following the signing of a master franchise agreement at BBQ headquarters in Songpa-gu, Seoul, on November 5, 2025.

Dani Peleva, Founder and CEO of Franchise Fame, spearheads the company’s mission to revolutionize global franchise marketing with AI-driven strategies and unified growth systems.